Reinvents itch relief with updated steroid-free formulations that contain 1% pramoxine hydrochloride.

Sarna – known for its dermatologist-recommended steroid-free anti-itch lotions – has refreshed its brand look and reformulated two hero SKUs. 

The updates mark the brand’s first significant change since the brand’s acquisition by Crown Laboratories in 2018.

“Completing the rebranding and reformulation is a significant milestone for Sarna. We’re proud to introduce our updated, vegan formulations, delivering dermatologist-recommended products that prioritize the health and well-being of our consumers,” said Steve Gallopo, executive vice president and general manager of Crown Therapeutics. “We’re also proud to announce that the packaging has been updated to a 40% post-consumer recycled bottle with easy-open pump, addressing two common suggestions from our retail partners and loyal customers.”

Revitalized Products 

Sarna Calm + Cool is billed as revitalized version of the Sarna Original formulation, which offers relief for outdoor pain and itching associated with skin conditions such as sunburn, bug bites, poison ivy, poison sumac, poison oak and other minor skin irritations. The reformulation features an updated active ingredient combination comprised of 1% Pramoxine hydrochloride and 0.5% menthol. Pramoxine hydrochloride targets nerve receptors to temporarily alleviate itchiness safely while providing cooling comfort to itchy skin. This new formula is also enriched with witch hazel extract for soothing comfort, the brand says.

Sarna Sensitive maintains its efficacy with 1% Pramoxine hydrochloride paired with soothing and hydrating squalane and jojoba oil. Sarna Sensitive aims to provide optimal comfort for those with itchy skin. This product is hypoallergenic and has been accepted by the National Eczema Association, awarded to products deemed suitable for people with eczema or sensitive skin, based on sensitivity, safety, toxicity and ingredient testing data.

“Sarna’s commitment to improving the lives of those dealing with skin conditions is commendable,” said Dr. Suneel Chilukuri, board certified dermatologist. “The inclusion of high-quality ingredients like pramoxine hydrochloride and witch hazel extract demonstrates Sarna’s focus on skin health. Itch is one of the most common symptoms of a wide variety of skin conditions and it’s essential for consumers to have a non-steroidal product that really works.”

Sarna products are available at major retailers in the US for $10.49.

from happi