by Sarah Fonder

Kids can turn anything into an adventure, and the best stuff for children seizes their ability to imagine new worlds. The desire to tap into kids’ curiosity and natural tendency towards expansion was at the root of Little Big Brands‘ whimsical redesign for Juicy Juice.

The new design hits the sweet spot between modern and timeless with a bright, imaginative palette and charming illustrations with the watercolor textures of an Eric Carle classic. While the verdant landscapes at the heart of this identity may look natural at first glance, the deeper details give it a dreamier feel. A strawberry parachutes out of the sky, a watermelon goes scuba diving, and a pear even scoots by on a penny farthing. This smart system provides a perfect opportunity for kids to get lost in a daydream, ask questions about the world, and of course, get an enjoyable dose of nutrition.

from Dieline