Jolly Rancher

Jolly Rancher partnered with LBB to revitalize its packaging and visual identity. The packaging heroes the delicious fruit flavor through glass fruit illustrations, which reinforce larger-than-life bold fruit flavor with their hyper-realistic shine and texture. These stunning visuals, combined with a vibrant new color palette and playful typography, creates a truly unique experience unlike anything else on the shelves. In consumer testing, 63% of consumers preferred the new design and demonstrated purchase intent.