PanOyxl’s under 25yo consumer target isn’t fussed about whether or not a skincare product is new, they care that it works and clears up their skin. While PanOxyl’s been around for over 50 years, they weren't aware of their long track record, or why they should care. Tapping into our target’s love and obsession with all things retro, the Seen It, Solved It campaign shows them that PanOxyl’s a brand that's been an enduring part of popular culture.

Whether that's defeating blackheads for 70s disco divas, blocking breakouts for 80s b-boys, getting the gunk out for 90s grunge rockers, banishing blemishes since the height of boy bands, or being the go-to brand for today’s online skin-fluencer, there’s nothing they haven’t seen or solved. PanOxyl is the Acne Authority with enduring cultural cool...because it actually works!